Faceit

A Global Production Journey: Six Cities, Ten Days, One Epic Campaign

WHAT WE DID

Production
Photography
Editing & Motion
Sound Design
Grading
International Partnerships
Digital Content
Multi-Lingual

Launching the campaign with an intriguing, computer game styled, fast cut edit to grab the uses attention. In the edit, Kscerato, a pro gamer from Sao Paulo games for team Furia as a rifler, he log’s on to FaceIt’s anti cheat gaming software for a tournament on Counter Strike.

We filmed this alongside the main campaign, but the super fast turnaround meant we had to have a live edit whilst still shooting the rest of the campaign. This video was released before the last day of our ten day production.

In an ambitious, high-energy global campaign, Anattic brought to life a groundbreaking project for Faceit, the international gaming platform, during the Brazil Majors. With an explosive prize pool of $1,000,000 in cryptocurrency sponsored by WhiteBIT, the stakes were higher than ever for competing gamer squads and clans.

Spanning six iconic cities across three continents, this fast-paced, multi-platform campaign was executed in just ten action-packed days. Anattic delivered a complete suite of multi-asset and multi-platform materials that ignited the competitive spirit on a global scale.

This collaboration with Faceit elevated the gaming experience, engaging audiences across digital platforms and showcasing the thrilling stakes of the tournament. With every city, every shot, and every digital asset designed to captivate and engage, this global campaign proved that when passion, strategy, and technology converge, the result is truly game-changing.

Izaak Azanei

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